Google examines the area in which a local website is located when it analyzes them. Google will show you the closest businesses, due to the increased use of "near my" phrases in local searches.
Local SEO also requires keywords. The presence of a company name, address, phone number, or URL on a page is an additional component of on-page optimizing. We refer to it as the NAP when we talk about local SEO.
Google evaluates authority in local SEO not just through links. Authorship is also highlighted by reviews and citations, which are online references to a business's address.

ncG1vNJzZmiio5m6b67LqJlnm5%2Bnsm%2FDyKebqK%2BjY7umwI6pqaiemanApruOrJyoZZKntrSuwKecaKuVpHqjvsismZqmlWK8p7LInJxnoKSiuQ%3D%3D